Onpage Optimization

 ONPAGE OPTIMIZATION


On page optimization  (SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.

onpage optimization


SNIPPET 

PORTION WHERE WEBPAGE IS LISTED IN GOOGLE SEARCH.

FAVICON

MINIATURE OF LOGO OF THE WEBSITE 

ELEMENTS OF SNIPPET 

URL, TITLE AND DESCRIPTION - LAPTOP

URL , TITLE DESCRIPTION AND FAVICON - MOBILE

CTR - CLICK THROUGH RATE .

RATE OF CLICKS PER VISIT TO THE PAGE .

ADVANCED SEO SNIPPET HELPS IN IMPROVING CTR .

SEO TITLE SHOULD BE ATTRACTIVE .

TITLE SHOULD NOT CONTAIN FULL BLOCK LETTERS .

EG : Moz -SEO Software for Smarter Marketing 

PIXEL WIDTH LIMITATION IS 512 PIXELS.

BENEFITS OF HANGER TEXT 

1) INCREASES CRAWLABILITY 

2) INCREASES INTERACTIONS , BOUNCE RATE DECREASES

3)  INCREASES INTERNAL NAVIGATION AND INCREASES TRUST VALUE .

SEO TITLE 

1) SEO TITLE SHOULD BE UNIQUE.

2)  TITLES SHOULD NOT BE TOO SHORT OR TOO LONG.

3)  TITLE WILL NOT BE SHOWN COMPLETELY DUE TO PRESENCE OF PUBLISHING DATE.

META DESCRIPTION 

meta name = " description content= backed by ..."

meta description pixel width is 1024 pixels.

open directory description can also considered as meta description .

meta description should be unique .

SAND BOX

TEMPERORY DATABASE WHERE WEBPAGE IS SAVED BY GOOGLE.

KEYWORD DENSITY.

PERCENTAGE OF OF OCCURENCE OF KEYWORD.


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