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Google Analytics

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 GOOGLE ANALYTICS A FREE  TOOL PROVIDED BY GOOGLE. TYPES OF TRAFFICING DIRECT TRAFFICING THOSE WHO COME TO A WEBSITE BY BROWSING URL ADDRESS. ORGANIC TRAFFICING IF SOMEONE ENTER A WEBSITE THROUGH GOOGLE SEARCH. SOCIAL MEDIA TRAFFICING  IF SOME ONE ENTER WEBSITE THROUGH LINKS SHARED IN SOCIAL MEDIA.  a) SOCIAL MEDIA AD TRAFFICING -  THROUGH ADS b)  SOCIAL MEDIA ORGANIC TRAFFICING - THROUGH SHARED LINKS IN  ARTICLES IN SOCIAL MEDIA. REFERAL TRAFFICING IF SOME ONE ENTER A WEBSITE THROUGH LINKS FROM ANOTHER WEBSITE . AD TRAFFICING  IF SOMEONE ENTER A WEBSITE THROUGH ADS. GOOGLE ANALYTICS HELP TO KNOW HOW MANY VIEWERS VISITED THE WEBSITE .  THE IMPRESSIONS INCREASES  WHEN MORE VIEWERS ENTER THE WEBSITE.
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Google Search Console

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 GOOGLE SEARCH CONSOLE Google Search Console is  a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results . SITE MAP XML DOCUMENT SUBMITTED IN GOOGLE. FILE SIZE SHOULD NOT EXCEED 10 MB. MAXIMUM NUMBER OF URL IS 50000. GOOGLE HAS ABILITY TO IDENTIFY ZIP FILES . 5 METHODS OF GOOGLE SEARCH CONSOLE VERIFICATION HTML FILE VERIFICATION METHOD  Step 1: Download the Verification File. After you add your site to Google Search Console, you should see an option to download an HTML verification file in the Recommended verification method tab: ... Step 2: Upload the File via SFTP. ... Step 3: Click the Verify Button in Google Search Console. HTML META TAG METHOD To verify using the <meta> tag, simply  click the Verify link for your site, choose Add a meta tag as the verification option, and then copy the tag provided to the <head> section of your home page . You must place this meta tag: On the h...
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Onpage Optimization

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 ONPAGE OPTIMIZATION On page optimization  (SEO) refers to  all measures that can be taken directly within the website in order to improve its position in the search rankings . Examples of this include measures to optimize the content or improve the meta description and title tags. SNIPPET  PORTION WHERE WEBPAGE IS LISTED IN GOOGLE SEARCH. FAVICON MINIATURE OF LOGO OF THE WEBSITE  ELEMENTS OF SNIPPET  URL, TITLE AND DESCRIPTION - LAPTOP URL , TITLE DESCRIPTION AND FAVICON - MOBILE CTR - CLICK THROUGH RATE . RATE OF CLICKS PER VISIT TO THE PAGE . ADVANCED SEO SNIPPET HELPS IN IMPROVING CTR . SEO TITLE SHOULD BE ATTRACTIVE . TITLE SHOULD NOT CONTAIN FULL BLOCK LETTERS . EG : Moz -SEO Software for Smarter Marketing  PIXEL WIDTH LIMITATION IS 512 PIXELS. BENEFITS OF HANGER TEXT  1) INCREASES CRAWLABILITY  2) INCREASES INTERACTIONS , BOUNCE RATE DECREASES 3)  INCREASES INTERNAL NAVIGATION AND INCREASES TRUST VALUE . SEO TITLE  1) SEO TIT...
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History And Evolution Of SEO

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SEO Search Engine Optimization (SEO) is the task of influencing the online visibility of a website or a web page in a web search engine's results. It can be boiled down to 3 core elements crawling, caching and indexing for publishing the results.  Crawling  basically means following a path. SEO begins with crawl experience of Google bot, for example, crawls our site, details of which are recorded in a file within our server log files.  Indexing  is the process of adding web pages into Google search depending upon which meta tag you used(index or no-index).  Caching  helps you to improve the load time of your web pages and thus optimize your site for the search engines. SEO practices can be broadly classified into two, ie, White hat and Black hat SEO.  White hat SEO  refers to the most genuine practices to gain higher page rank. They strictly stick into on to the Googles guidelines for SEO.  Black hat SEOs  look for loopholes in Goog...
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